In a 'golden' period for Albanian tourism, One Albania and the Ministry of Tourism have signed the beginning of a strategic collaboration through the initiative 'Albania All Senses,' strengthening their commitment to promoting tourism and the cultural richness of Albania. The signing ceremony, held at the Pyramid premises, marked the start of a partnership for joint commitments in comprehensive initiatives and programs, supported by technology and connectivity provided by the largest operator in the country, One Albania.

In a perfect synergy between tradition and innovation, this collaboration will continue to attract travelers from all over the world to explore Albania's breathtaking landscapes while staying connected through the technology and services offered by One Albania.

During his speech, the CEO of One Albania, Brano Djurovic, expressed that this joint commitment, aligning well with the company's values to provide all services in one place, will enhance visitors' experience who will benefit from exclusive offers and packages.

"As the largest provider of telecommunication services, the growth of tourism also comes with responsibility, to ensure the highest quality of service and products. As one of the largest foreign investors in Albania, our long-term ambition has been to invest and provide the highest quality technology and advanced solutions for easy and seamless communication," he added.

Taking advantage of One Albania's communication channels, the Ministry of Tourism aims to expand its efforts to present Albania as a destination that offers the opportunity to stay connected for every traveler, whether nature explorers or culture enthusiasts.

During the ceremony, Minister of Tourism and Environment Mrs. Mirela Kumbaro expressed her enthusiasm for the partnership that offers the opportunity to harness the power of technology to create authentic experiences.

"I am very pleased that we have reached a truly serious and especially sustainable agreement with a private sector partner like One Albania, not only as an important representative of telecommunications but also as a communication window for every individual, tourist, businessman, or family entering the territory of Albania and receiving a very dear message from the very first moment characterizing Albanian tourism, hospitality. They receive the message of welcome."

As Albania emerges as an increasingly popular tourist destination, the partnership between One Albania and the Ministry of Tourism represents a significant step forward in developing the country's full tourism potential. By combining a commitment to continuous service improvement and technology, One Albania aims to position Albania as a destination for travelers seeking unforgettable experiences."